Nichebox makes its second acquisition with the purchase of luxury fragrance house Clive Christian.

WHO: Founded in 1999, Clive Christian is an evolution of The Crown Perfumery Company, established in 1872 by William Thompson. The company created scents for Queen Victoria, who granted the use of an image of her crown on its bottles.

Nichebox was established in 2018 by Fragrance Holding’s former CEO Dino Pace, in partnership with the Swiss fund Lachs Investments S.A., with the acquisition of their first brand, Liquides Imaginaires. The goal of Nichebox is to offer a number of small- or middle-sized fragrance and skincare brands monetary assistance and experience when it comes to digital communication, product improvement, and business initiatives.

IN THEIR OWN WORDS: “Niche perfumery is the fastest growing segment on the market and this brand is among the leaders in the sector. This is our second acquisition and from here we will continue to build a portfolio of exclusive niche brands for our customers. We aim to develop a new platform for the brand and to invest in digital communic­ation, as well as in commercial initiatives to attract new consumers,” said Dino Pace, President and CEO of Nichebox.

“In a growing and increasingly competitive market, I am thrilled that Clive Christian Perfume has been able to integrate into the Nichebox family,” added Amy Nelson-Bennett, CEO of Clive Christian Group. “The brand will benefit from the experience of the Nichebox team and the synergies between its brands as well as new financial resources. Dino and his group have demonstrated the ability to appreciate the unique heritage of the brand, as well as our commitment to preserving the ancient traditions of perfumery. With them we will be able to achieve concrete growth objectives, providing value to the Nichebox range.”

DETAILS:

• Terms were not disclosed.
• Clive Christian had revenues of 11 million pounds last year and is distributed in more than 300 doors across 30 markets.
• Clive Christian acquired The Crown Perfumery Co. in 1999.
• In 2015, a majority stake in the Clive Christian company (both the interior and fragrance businesses) was acquired for an undisclosed sum by a consortium that included the founders of transport company Stagecoach, Brian Souter and Ann Gloag, and venture capitalist Jon Moulton, founder of private equity firm Better Capital. Christian retained a stake in the company and also became Creative Director.